What Are The Top 10 Dental Marketing For Dummies?

Published Aug 06, 21
6 min read

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+125% calls and +185% local leads Yo, Y!2. Use Google My Business To Dominate Your Competition, Google My Business (GMB) is a secret weapon that not many dentists take advantage of. This is too bad too because GMB can be one of the best tools in your dental marketing plan and goes hand-in-hand with the local SEO marketing strategy that we discussed above.

Dentists love this marketing strategy because you can choose how much you want to spend, what you want to say, and who you what to reach with each ad. Google gives you a lot of control over your paid search campaigns because you pay for each click, but you do need to ensure that your ads reach the right people at the right time.

This is a special type of ad where your readers can click on the ad and call your office phone number directly without having to go to your website or other online content.. You need to have great keywords to get your ads seen by the right people, but your Google Ads need to have great content if you want them to get clicked.

The job of PPC ads is to get clicked, and the role of your landing pages is to get the reader to take action. You should have your landing pages optimized with keywords, imaged, and strong Call-To-Actions to ensure you generate leads and book appointments once people click on your ads.

If you are not sure how to set up or manage a PPC account, then you should consider investing in a trusted PPC management company to help you make the most of your online marketing spend. 4. Use Local Facebook Ads To Market Your Dental Services, Facebook is one of the best places to spend your dental Internet marketing budget because you can target specific Facebook users based on their location, occupation, and interests.

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This means that you need to optimize your website with a welcoming web design. The design and layout of your site play a significant role in how your patients perceive your brand and whether they book an appointment with your staff. Your website doesn’t need to be over-the-top, but your dental website should have basic elements like:.

You should put your services in a convenient place to help patients get the information they need quickly before they call you to book an appointment.. Include high-quality images of your staff on the “About Us’ page. Many people are scared to visit the dentist, and having images of your staff will help make potential patients feel more at ease..

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An FAQ page is essential to help your site stand out in search engines, plus it is the perfect place to answer the most commonly asked questions so your staff won’t have to spend their time answering the same questions.. Make sure your NAP (Name, Address & Phone Number) are visible at the top of each page.

People tend to trust reviews from other people, and you can include testimonials and reviews on each page to help potential patients feel more confident when reaching out to your office.. A picture is worth a thousand words, but video is king can tell an engaging story. You should include quick interviews with your staff to help put parents and loved ones at ease as they search for the right dental office..

Be sure to add information to let new patients know your process, pricing, and set expectations. Take time to look through your website to see if your content answers questions that patients have about your services. As you build content on your site, you should balance between using keywords to get found in search engines while writing in a voice that your audience will understand.

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You can take on common questions that people are asking in your area, like:What’s the best toothbrush for sensitive teeth? How often should I floss? How long should I brush my child’s teeth? How can I prevent cavities around Halloween? Does charcoal really help whiten teeth? Think about the type of dental services you offer and start off your dental marketing strategy by collecting questions that your patients frequently ask you.

8. Remarketing For Interested Prospects, Your office staff should collect information about your customers for excellent customer service, and you can apply this same approach to help your practice engage interested patients online. This is called remarketing, and you can use this marketing plan to grab readers who showed interest in your services but did not book an appointment.

This is where remarketing comes into play since there is a lot of research that goes into selecting a dental practice. Remarketing is a vital part of your marketing plan because it allows even small dentist offices to narrow down who their ideal client is. You can remarket to specific visitors who did not book an appointment with you based on their location, content they viewed on your site, and other qualifiers.

Content Marketing For Your Dental Office, Your dental practice relies on getting found online and building a relationship with your audience before they trust you enough to call and book an appointment. This process can take some time from when they first find you when they schedule an appointment, so content marketing is a great way to get found online.

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This approach to marketing will help you rank in search engines, and you can build a strong relationship with potential patients as they see first-hand that you are the go-to for their dentistry needs. Here are some dental marketing ideas that you can use to get the attention of your ideal audience while also improving search engine optimization.

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Build Relationships With Social Media Marketing, At its core, your dental marketing strategy should focus on the needs of your customers and building a relationship with new patients. There is no better way to do this than to create an online community on social media networks like Facebook, Instagram, and Twitter.Social media marketing is a powerful approach to advertising even for a small practice.

However, you can use some general types of content to build a content calendar and fill your social media networks, like:. Your team should include inspirational quotes throughout the month. You will find that inspirational quote posts do well with most audiences, and you can cater your quote posts around your target audience..

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You can ask questions like “what’s your favorite movie” and “what is your favorite type of toothpaste” if you want to keep the message on dental hygiene.. These are great posts that encourage your audience to engage with your posts. Typically, these posts will have open-ended questions and your audience will provide their answers to your questions..

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